Journal

Quotes

“We were really lucky to be able to include Heine’s insights and knowledge on sound branding in a recent Hack-the-Holiday’s event we led for a retail client. Our goal is to help people think differently […]

Press

See what the press has to say – medias like ABC News, Danish Broadcasting Corporation, DR P4, GAFFA, etc…

About

Connecting music, people and b(r)ands – that’s what I do. Combining my entrepreneurial spirit with my love of music and its power to connect (with) people, I work with clients, artists and partners worldwide. Sound […]

Current Projects

Combining my love for music and its power to connect (with) people, I am working on various projects worldwide. These are a few of my current involvements.   Changing the World, One Voice at a […]

Artists for Sudan | Advocacy Song (2019)

Sunday Bloody Sunday A4A’s cover of U2’s Sunday Bloody Sunday (August 2019) featuring Canadian artist, acts as a tool of advocacy for the crisis currently unfolding in Sudan, Africa. The release has come to life […]

#BollywoodMonster Mashup | Festival (2019)

Rated as the #1 festival at Mississauga Celebration Square by City of Mississauga, and MARTY Award Winner for Festival of the Year 2019. International Headliners & National Acts As Programming Lead, I act as the […]

#MonsterWorld Mashup | Festival (2019)

This festival, focusing on world music and dance, is an annual festival in Brampton, ON, Canada, from the non-profit organization operating under the MonstrARTity Creative Community & Monster Creative Collective trademarks. Booking Talent As Programming Lead, I act as the point […]

Traction Strategy | Innovation (2018)

New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]

TEDxAarhus | Sound Brand (2017)

The TEDxAarhus, a part of the worldwide TEDx community, had a wish to distinguish itself from the other TEDx’ers worldwide. The solution was a complete sound brand identity for the organization optimizing the communication of its vision and […]

Danish Broadcasting Corporation | Research (2014)

As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920s. Findings From Research:Modernity & Tradition In my master’s […]

Fono Pro | Sound Brand (2012)

The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We […]

Apollon Records | Strategy (2009)

Apollon Records, a new indie label in Scandinavia in 2009. I was responsible for building this new record label from scratch, meaning developing the strategy, finding artists, doing PR in North Europe, etc. Building Label & Artists in […]

Music Industry Development

Since 2009, I’ve been working in the music business. I kicked off in the Scandinavian music business in 2009 building a record label from scratch, growing artists and making international collaborations. Releasing Lil Wayne in […]

Lectures & Talks

Get a kickstart with an interesting presentation! All lectures, talks and workshops will be customized in order to the audience, context and purpose. Please contact me to hear more, or get inspired below. Music & Entrepreneurship Why do we […]

Contact

LET ME HEAR YOU! Please feel free to contact me by email, phone or social media.Thank you! Write Call Denmark  |  Europe(+45) 61 10 78 21 Canada  |  North America(+1) 647 406-4484 Connect See what […]