Fono Pro | Sound Brand (2012)

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The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay.

‘We make your sound louder’

I created a sound brand for the company with references to the radio media itself – all in a clear and modern sound. Also, a crescendo, indicating progress and well-promoted music releases is a part of the sound logo.

The company’s slogan “we make your sound louder” and its area of operation was packed into the sound logo in order to clearly communicate its mission and vision!

Hear the sound logo here:

See also press on this project.