Traction Strategy | Innovation (2018)

New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has shopping malls all across Canada. This, in order to inspire and renew its way of thinking about traditional branding. Innovation […]

Current Projects

Combining my love for music and its power to connect (with) people, I am working on various projects worldwide. These are a few of my current involvements.   Canada’s Largest South Asian Festival | +40,000 audience Canada Building Canada’s largest South Asian festival in Mississauga, Ontario (a part of Toronto’s 6ix), this Bollywood Monster Mashup festival is […]