Tag: Sound Brand

Traction Strategy | Innovation (2018)

New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]

TEDxAarhus | Sound Brand (2017)

The TEDxAarhus, a part of the worldwide TEDx community, had a wish to distinguish itself from the other TEDx’ers worldwide. The solution was a complete sound brand identity for the organization optimizing the communication of its vision and […]

Danish Broadcasting Corporation | Research (2014)

As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920s. Findings From Research:Modernity & Tradition In my master’s […]

Fono Pro | Sound Brand (2012)

The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We […]