Tag: Sound Brand

Traction Strategy | Innovation (2018)

New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]

TEDxAarhus | Sound Brand (2017)

The TEDxAarhus, a part of the worldwide TEDx community, had the wish to distinguish itself from the other TEDx’ers worldwide. The solution was the creation of a complete¬†sound brand identity for the organization to optimize […]

Danish Broadcasting Corporation | Research (2014)

As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920s. Findings From Research:Modernity & Tradition In my master’s […]

Fono Pro | Sound Brand (2012)

The Danish radio promotion company, Fono Pro, wanted to¬†clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We […]