Category: Projects

Artists for Sudan | Advocacy Song (2019)

Sunday Bloody Sunday A4A’s cover of U2’s Sunday Bloody Sunday (August 2019) featuring Canadian artists, acts as a tool of advocacy for the crisis currently unfolding in Sudan, Africa. The release has come to life […]

#BollywoodMonster Mashup | Festival (2019)

Rated as the #1 festival at Mississauga Celebration Square by City of Mississauga, and MARTY Award Winner for Festival of the Year 2019 – a festival with more than 40,000 attendées over two days in […]

#MonsterWorld Mashup | Festival (2019)

This festival, focusing on world music and dance, is an annual festival in Brampton, ON, Canada, from the non-profit organization operating under the MonstrARTity Creative Community & Monster Creative Collective trademarks. Booking Talent As Programming Lead, I act as the point […]

Traction Strategy | Innovation (2018)

New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]

TEDxAarhus | Sound Brand (2017)

The TEDxAarhus, a part of the worldwide TEDx community, had a wish to distinguish itself from the other TEDx’ers worldwide. The solution was a complete sound brand identity for the organization optimizing the communication of its vision and […]

Danish Broadcasting Corporation | Research (2014)

As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920s. Findings From Research:Modernity & Tradition In my master’s […]

Fono Pro | Sound Brand (2012)

The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We […]

Apollon Records | Strategy (2009)

Apollon Records, a new indie label in Scandinavia in 2009. I was responsible for building this new record label from scratch, meaning developing the strategy, finding artists, doing PR in North Europe, etc. Building Label & Artists in […]

Current Projects

Combining my love for music and its power to connect (with) people, I am working on various projects worldwide. These are a few of my current involvements.   Changing the World, One Voice at a […]