Traction Strategy | Innovation (2018)

New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has shopping malls all across Canada. This, in order to inspire and renew its way of thinking about traditional branding. Innovation […]

Current Projects

Combining my love for music and its power to connect (with) people, I am working on various projects worldwide. These are a few of my current involvements.   Beats Across Borders Denmark & Canada With previous projects in Tanzania, Philippines and Greenland, the Danish organization, Beats Across Borders, is building stronger communities by joining professional musicians […]

Sonic Ark @ European Capital of Culture, Aarhus 2017 | PR (2017)

In co-operation with the Swiss sound artist, Andres Bosshard, I work on sounds for the almost 1 year long sound art installation “Sonic Ark, Cycle of the Ear” – a world premiere at the Aarhus 2017, European Capital of Culture. SonicArk is sensuous, sensational, emotional, memorable and timeless. It is a unique and poetic work that will involve and […]

TEDxAarhus | Sound Brand (2017)

The TEDxAarhus, a part of the worldwide TEDx community, had a wish to distinguish itself from the other TEDx’ers worldwide. The solution was a complete sound brand identity for the organization optimizing the communication of its vision and values. Danish Ideas Worth Spreading – A Local Yet International Identity I created a sound brand package containing a primary […]

Danish Broadcasting Corporation | Research (2014)

As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920’s. Findings From Research: Modernity & Tradition In my master’s thesis “The Signature Tune – Sound of Modernity and Tradition – an Examination of the Signature Tunes of the Danish […]

Fono Pro | Sound Brand (2012)

The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We make your sound louder’ I created a sound brand for the company with references to the radio media itself – all […]

Apollon Records | Strategy (2009)

Apollon Records, a new indie label in Scandinavia in 2009. I was responsible for building this new record label from scratch, meaning developing the strategy, finding artists, doing PR in North Europe, etc. Building Label & Artists in North Europe Counting a dozen artists – from pop and hip-hop to jazz – the Danish label, Apollon Records, released numerous singles, EP’s and […]